How Do I Order a Puppy?
Contact-: admin@murrayriverpuppies.com.au

      03 58735348

Our Business Hours are

Monday - Thursday: 10am - 4pm

Saturday: 10am - 1pm


Payment options?
All orders require a 20% deposit of puppy purchase price to hold the puppy to be paid within 48hrs of puppy being placed on hold. Balance is required at  the age of 6weeks old after puppy picture is received.
Sorry No Cards.



Order and Delivery Details


If you are interested in ordering a puppy please contact us via our contact us page or by phone during business hours on 03 58 735348 or  0409250573.


1. All orders require a 20% deposit of puppy purchase price to hold the puppy. This is required  to be paid within 48hrs of placing puppy on hold. Otherwise puppy will not be held

2. Any cancelled orders will not receive a deposit refund.

3. Outstanding amounts are to be made in full prior to/or upon delivery of the puppy, unless other wise agreed.

4. All Puppies / Dogs remain the property of Murray River Puppies Pty Ltd until all funds are received in full.

5. Murray River Puppies Pty Ltd reserves the right to cancel any order at their discretion with a full refund given.


Puppies are sold from 8wks or older, they are to be collected from Murray River Puppies Via an appointment, delivered when agreed upon or flown interstate using Dog Tainer's from Melbourne.



Can we Visit?
Yes  you are very welcome- IF you have a puppy on hold and after puppies are Vac
and Vet check, this is
via appointment only.


Can we get pictures?
Follow our facebook page and our website  for puppy litter updates.
Your puppy picture is personally sent to you after Vac and Vet check if a puppy is placed on hold. NO individual picutres are taken and puppies are NOT allocated prior to vac and vet check. At this stage the pupies are 6wks old
Parents pics can be viewed on our website page with the litters details.


Industry Association.


AAPDB inc is an association for breeders who are committed to breeding Ethically and Responsibly healthy family pets with good temperaments. AAPDB inc is an Incorporated not-for-profit Association established to support and promote best animal welfare practices by dog breeders in Australia and the ONLY breeding Association with a life-time re-homing policy for all puppies and dogs bred by our Members.

Murray River Puppies is an active

foundation member of the Australian

Association of Pet Dog Breeders- AAPDB.

Murray River Puppies has agreed to abide

by the ethics of the AAPDB to ensure good

ethical breeding. AAPDB is moving forward

offering solutions in the industry.

For more information 

Visit www.aapdb.com.au














Pets Australia is the ONLY industry group for the whole pet industry in Australia, including pet owners.

It is dedicated to improving pet ownership and improving pet businesses. Pets Australia is a group of pet businesses and pet owners who are committed to education, and the right to own pets. We are into changing behaviour rather than banning things. It works better that way.  http://petsaustralia.org



De-sexing ?

Murray River Puppies promotes 'Responsible pet Ownership"and encourge all pet owners to de-sex prior to breeding age.

Your puppy will be sold to you entire and you will be encouraged to de-sex your puppy with 4 months of purchase.

If the puppy is de-sex within this time frame you will be eligable to use your voucher sold with your puppy to receive your 'Responsible pet Ownership" refund.

Stop the decline of animal welfare in Victoria


As ethical dog breeders, we are incredibly worried at the moment. Victoria currently has a world class Code of Practice for dog breeding. But Labor has made a proposal which will result in animal welfare going backwards in Victoria.


The recent Saturday Age detailed this issue. This proposal to only allow dog breeders a maximum of 10 dogs if brought in will mean animal welfare will go dramatically backwards in Victoria. This will mean professional, ethical breeders who care about the welfare of animals, who hold tours of their property, who have completely transparent practices will be gone, but there will be no-one to replace us.


The public needs to understand the repercussions of this. There will be less puppies and this will directly lead to a huge inflation in the price of puppies. The need for puppies for Victorian families will be filled by blackmarket puppies; illegal breeders will see a dramatic price inflation and start breeding dogs in cramped, horrible conditions. Victoria is just starting to see all the illegal and substandard breeders closed down from the change to make Victoria’s Code of Practice, World Class in it’s requirements.


The American Society for the Prevention of Cruelty to Animals is worried about this exact issue right now in America, “So here is where the crisis is – when there is a need, the void is usually filled. How do we want the void left by the lack of puppies to be filled? I know one thing we can all agree on, we sure do not want it filled by puppy mills and those who breed with no understanding of the importance of early socialization, proper nutrition and the like.”


As Australians, and Victorians we need to ensure that our state sets the world standard for ethical dog breeding. Victoria needs to stand up and say that we want our state to use strong enforcement and World Class standards for Animal Welfare, not prohibition. We know from history that prohibition leads to black markets.


As ethical breeders, we urge you to contact the Minister for Agriculture Jaala Pulford (jaala.pulford@parliament.vic.gov.au), and explain that their proposed law is not the solution. Ethical, registered, transparent breeders with focus on animal welfare need to continue in order to ensure black markets and substandard animal welfare does not occur in Victoria.




Our waiting list guides our breeding program.
Adding yourself to the waiting list involves commitment.

MRP's waiting list is extensive as we are a Government Registered Domestic Animal Breeding business and not a Puppy Farm.

( substandard and illegal)
Unfortunately MRP's has come to realize the Public are part of the problem when it comes to puppy farm support.
They either want the puppy today and will hunt until they get it ( generally end up supporting a BYB or Puppy Farms) or will add themselves to the waiting list and not let us know if a puppy is adopted elsewhere.
To be added to the waiting list from 15.7.16 you will be required to pay a $300 entry fee.
This $300 will come off the purchase price of your puppy when your puppy is placed on hold.
The $300 is non refundable for any reason as our breeding program is planned many months in advance to puppies being born.
Whilst the public demands ethical care for dogs in breeding situations, WE demand the public to be committed when preparing for their next family addition.
Our dogs come first.

Negative media.

Can we believe all we read?
This is your decision.
Remember -Media is a market, it is the writers goal to sway you as part of the public.
Unfortunately many people have negative opinions to dog breeding. They want to remove you from having a choice in your next pet.
They often preach "RESCUE"and "adopt don't shop".
Whilst MRP's have animal activists and the uneducated attacking us daily in all forms of Media we remain strong and dedicated to our passion which is  "Our dogs".

One Fable the activist such as Oscar's Law will try and have you convinced with is Murray River Puppies are a member of Dogs Vic....Sorry Murray River Puppies are hybrid breeders and Murray River Puppies are not a members of Dogs Victoria.

Due to deformation, stalking and harassment the director of Murray River Puppies have had to take measures via Victorian courts to protect family and Staff.

The founder of Oscar's Law since 2013 is on an Indefiante IVO. The Wixxyleaks blogger is now also on an IVO.

Debra Tranter has since been chagred and found guily by a Magistrate for  a breach of her IVO in parliment house 2016 and has recieved a conviction and fine.

If you are concerned with what you may have read- Call us.

$15 Micro-chipping Transfer fee.

At time of purchase by law your puppy is in the breeders name at their expence.
Micro-chip Transfer is the new owners expence at the time of puppy release.( unless EFT payment is made prior by client)
Micro-chip Transfer is an additional cost to the  purchase price of your puppy.
 This payment is made to a National Micro-chipping company assuring your puppies security.


Response  to Jaala Pulford's face book page-

Getting on with it.


MRP's  is more than happy to except changes that will effectively result in the issue being resolved. Which is Puppy Farming.

The working definition of a “Puppy Farm” is “Illegal an intensive breeding facility that is operated under inadequate/ substandard conditions that fails to meet the dog’s behavioural, social and/or physiological needs”

This was suggested  by National RSPCA and agreed by industry stakeholders in a industry meeting Canberra 2010.The definition seems to be forgotten, blurred and lost in the debate.

It appears  under this policy if you have more than 10 breeding girls you will be affected despite any evidence you may have for being a legal compliant COP DAB breeding in Vic.  This will occur despite if you are a breeder who does all the right testing, despite the fact if you allow new family members to visit your kennels, the parents and the breeding environment. Despite if you are 110% doing all the right things.  Note this does not affect cat or help the feral cat population which are in the same COP as Dogs.

The introduction of 10 dogs only is evidence the government has failed DAB's at a Government level. We are not a self regulated industry as GRV/ ANKC, we are Gov regulated industry and have been for over 20 years.

 The businesses that are registered with what was DEPI, BAW, have adapted willingly to all welfare demands introduced by Vic Government in the past as they have been improvements to Animal welfare. Vic DAB  have been transparent, paid their taxes, conducted audits via council and the RSPCA to which all have  the power to revoke the proprietors  DAB licences at any one time. If these business can prove they are compliant to the world's strongest COP - then why should they be told to down size to 10 dogs only?- On what advice has the number 10 be chosen on?..... what research shows if you have 10 dogs they will be better cared for than 40?

The blog quotes dogs are euthanized daily but the number is not 250,000,  this is old data- RPSCA results show in 2013-2014 from 45,954 dog recieved 15.9% where euthansied.

Research  results also show the main reason  for euthanasia is generally due to behavioural issues.  This indicates  pet ownership need to be addressed.  Research also shows 1.2% of DAB breed dogs in Vic end up with a second home- this is not euthanized.

We need to stop importing rescue from other states. We need to provide Responsible pet ownership, we need to enforce the current regulations and legislations currently in place and set example of non tolerance to the Puppy Farmers which are  Illegal an intensive breeding facility that is operated under inadequate/ substandard conditions that fails to meet the dog’s behavioural, social and/or physiological needs”

Fact is we can choose the sex of our next baby with today's technology and Australian families are doing this.. Fact is not all dogs for re-homing suit every family. Some families have special needs. We are all entitled to the choice of dog we wish to have as our next family member. Fact is all dogs evolved by crossbreeding even the fancy name "Cavaliers". We are continually evolving in the canine world and every dog pound, crossbred or Pure breed dog is entitled to the correct welfare.

This introduction of 10 dogs only- will create BYB/puppy farms breeding to go underground further ( an issue) it will down size healthy gene pools that breeders have work hard to achieve, it will raise the cost of dogs and it will make them Hand bag accessories'. Reputable breeders  waiting lists will become extensive, Starlight foundation and Make a wish children will miss out. Dogs are costingmore than $800.00-$1000.00 now. This will continue to rise not only in the DAB sector but in the BYB/Puppy farm section. Result -Quick bucks- not tax, and substandard welfare  conditions.

 Limiting ethical, legal breeders to 10 dogs for a result in Puppy farming is not the answer for this problem.



TITLE: Tougher puppy farm laws threaten ethical pet shops

Pet industry welcome stronger laws to shut down puppy farms, but targeting pet stores not the answer.

Caroline Zambrano reports.


Animal shelters and pounds around Australia have countless dogs and cats desperate for adoption, and the pressure is on pet lovers to rescue one of them. 

Choosing a rescue dog or cat is a good choice for a number of reasons, but truth is, there’s a strong demand for puppies and shelters rarely have eight-week-old pups to choose from, says Bob Croucher, acting Chief Executive Officer of the Pet Industry Association of Australia (PIAA).

“If they can’t find the puppy they’re looking for at the shelter, people search online, in newspapers and pet shops for the pet they want,” he says. “Buying a dog is a personal decision and people shouldn’t feel guilty for wanting to go to a breeder or pet shop.”

Most people care about where their puppy comes from. They are also against puppy farms or puppy factories/mills (defined by the RSPCA as intensive dog breeding facilities that operate under inadequate conditions that fail to meet the dogs’ behavioural, social and/or physiological needs).

However, sadly, many unsuspecting buyers end up getting their puppy from a ‘substandard breeder’. Just last month, a backyard breeder in Western Australia received a three-month suspended prison sentence and ordered to pay a $15,000 plus fine for selling Labrador puppies with parvo virus. The Perth woman advertised the puppies on a classifieds website and met the buyers at a public park (source: www.watoday.com.au).

Unfortunately, the Internet or newspapers are not regulated. Type ‘puppies for sale’ into Google’s search bar and you’ll get a long list of advertisements on the Trading Post, Gumtree and various other classifieds websites. Scary to think how many more substandard breeders are behind those adverts.

PIAA member pet stores, on the other hand, are highly regulated by the state and local government, and also abide by PIAA’s National Code of Practice for the Sale of Animals including Animals in Pet Shops and Dogs Lifetime Guarantee Policy on Traceability and Re-homing, explains Mr Croucher.

Yet, the Victorian Government wants to stop pet shops from selling puppies in an attempt to end puppy farms. Interestingly, Victoria’s new Code of Practice for the Operation of Breeding and Rearing Businesses is already resulting in substandard breeding operations shutting down.

“PIAA members have reported that they are getting calls from breeders (who have been shut down) wanting to offload their animals,” says Mr Croucher.

Perhaps the new Victorian laws just need more time to work and make a bigger difference in the industry to show its effectiveness?

Victorian Government’s proposed policies


The Victorian Government is now planning to implement stronger regulations to end puppy farming, including limiting pet shops to only selling dogs and cats that are supplied from registered animal shelters or pounds. But the PIAA is concerned the policy will have a negative effect on animal welfare.

“The Association supports strong government regulation on the sale of puppies and kittens - and in fact has stronger guidelines for its members through the PIAA Dogs Lifetime Guarantee Policy on Traceability and Re-homing – however, stopping pet shops from selling puppies is not the answer to ending puppy farms,” says Mr Croucher.


The Victorian Government’s commitment to phasing out rogue puppy farms and improve animal welfare were outlined in a letter to the PIAA from Victorian Minister of Agriculture Jaala Pulford.


Ms Pulford explained that the Government will implement measures to discourage the establishment of new breeding establishments and support welfare including:


  • Providing $5 million over the next four years to the RSPCA to strengthen its inspectorate capacity.

  • Amending the Code of Practice for the Operation of Breeding and Rearing Businesses to require mandatory pre-mating veterinary checks. These checks are to be in addition to those already mandated by the Code and the requirements limiting dog breeding to no more than five litters from an indivudla animal over its lifetime.

  • Limiting pet shops to only selling dogs and cats that are supplied from registered animal shelters or pounds.

  • Limiting the number of female dogs in breeding businesses to ten by the year 2020.

  • Working with online sellers.


PIAA pet shop members want to stamp out puppy farms, but banning responsible pet shops from selling puppies will only drive the trade to backyards that are hard to regulate, warns Mr Croucher.


“Most sales of puppies are through the Internet, newspaper adverts and through word-of-mouth where there are no regulations. Pet shops supply less than 15 per cent of the market,” he says.


People who want an 8-week-old puppy and cannot obtain one from a pet shop will then search online or meet in a car park, risking buying from a puppy farm or other substandard breeder, or getting scammed, says Mr Croucher.


Also, pet shops currently re-home kittens that are unwanted and surrendered by the public, and under the new ruling, hundreds of kittens would have to be surrendered to already overcrowded shelters, he adds.


Dogs Lifetime Guarantee Policy on Traceability and Re-Homing

Three years ago, the Association established the Dogs Lifetime Guarantee Policy on Traceability and Re-Homing so that no puppy sold through a PIAA member pet store will ever be euthanised if it ends up in a shelter, explains Mr Croucher.


PIAA member pet stores have already partnered with RSPCA and Animal Welfare League branches in finding homes for rescue puppies and kittens. The Policy also allows any puppy to be traced back to its origin of breeding for transparency and the PIAA-approved breeding establishment to be inspected by a veterinarian annually.


The PIAA also has systems in place that allow for accidental births and other one-off circumstances that would otherwise impose more pressure on the shelters, adds Mr Croucher.


“The Policy shows that responsible pet stores are part of the solution towards more humane treatment of dogs and stamping out dodgy puppy farms,” he says. “If all pet shops selling puppies were required to become an accredited member of the PIAA, we would enforce our rule that they must supply a vet certificate confirming that their breeder is an ethical operator. This would be zero cost to the government.”


But it seems the Pet Industry Association’s repeated calls for discussion with Ms Pulford is falling on deaf ears.


“The Association has grave concerns that there has been no research, no consultation with the industry and the policy’s implementation will have major effects on not just animal welfare but also legitimate and ethical businesses that have been operating and employing staff for many years,” says Mr Croucher.


Ethical businesses impacted by proposed Victorian laws

PIAA member Pines Pets in Victoria is one of many ‘ethical businesses’ threatened by the proposed Labor laws.

Nick Croom, manager of the pet store located at Stockland The Pines in Doncaster East, says if the proposed laws came into effect, it would force the closure of his pet store, directly costing 20 jobs and countless other positions in associated businesses.

“Laws introduced by the last government has already resulted in illegal breeders closing and the shops they supply to no longer selling puppies,” he explains. “I think more transparency is needed at the retail end, shops should be free to retail puppies but they must disclose their source, offer vet back-up and be responsible for re-homing  dog they have sold if necessary. I don’t think the breeding code needs any further modification, but I would welcome more stringent policing of it.”

Some pet stores are selling rescue dogs and this certainly has merit, but the public should have the right to choose a puppy for their family and they should be able to have the choice of where to buy, says Mr Croom.

“The fact is, many dogs in rescue centres aren’t suitable for families with a small yard, a busy lifestyle, children and no dog ownership experience, and the dogs we retail – Cavoodles, Spoodles etc – are perfect for modern lifestyles and just aren’t represented in shelters,” he says.

As for impulse buying, Pines Pets customers take dog ownership very seriously and do their research before buying, says Mr Croom.

“Gone are the days of impulse buying after seeing a $200 puppy in a shop window. Our puppies are displayed inside the shop and my staff are trained to vet prospective buyers and to refuse sale if necessary,” he says. “Our puppies are also higher priced, but still affordable, and come with extensive guarantees, training options and ongoing vet care.”

Where is that puppy from?

And where do the puppies at Pines Pets come from you wonder? Mr Croom is quick to answer – Banksia Park Puppies in Gippsland, Victoria, ethically breeding dogs for more than 50 years and three generations.

As registered breeders, “Banksia Park Puppies comply with - and go beyond - all aspects of the code of conduct. We are open, honest and proud of our establishment,” says Matt Hams, the manager of Banksia Park Puppies.

Limiting the number of female dogs for breeding, as proposed by the government, will stop the professional breeding of dogs and not allow the public to choose what sort of puppy or dog that they want, he says.

“The public will still want allergy friendly dogs with a great temperament, even if this law comes into effect,” says Mr Hams. “This need, if not fulfilled by legal, registered, transparent, code compliant facilities, will continue to be met. The demand for these particular dogs means that prices will inflate. Illegal breeders will be influenced back into the market with higher prices and more demand.”

The current laws (new Code of Practice and the increase of fines) are working well and need time to further show their benefits, he continues.

“We are seeing more and more illegal and non-Code compliant breeding properties shut down of their own accord. We are aware of this first hand as we are being contacted by them in the hope to help them re-home their breeding dogs,” says Mr Hams.

In addition to the closures, the education of the public is of paramount importance and professional breeders, like Mr Hams, can see directly that the public is becoming more informed. People are becoming more aware that they should do research and understand where their puppy was bred, and want to buy from an ethical breeder, he says.

“People know they need to ask questions and understand the full conditions of where the puppy’s parents live, and where the puppy grew up,” he says. “At Banksia Park Puppies, we are completely transparent and run tours of our property for any customer who wishes to see our property first-hand. Our customers now ask all the questions that they should be to ensure that they are buying ethically.”

Non-registered/illegal breeders who attempt to sell puppies on online trading websites or the newspaper without offering full transparency, including tours, are not able to sell their puppies as easily as they could in the past, says Mr Hams.

“The current laws and increasing public education WILL lead to fewer puppies being bred in illegal and non-Code compliant facilities. There needs to be some time for the public to see the change in the industry,” he says.

Mr Hams says he and many other ethical retailers and professional breeders have worked hard to be completely transparent industry leaders, and the proposed new laws will be extremely detrimental for animal welfare in the long term.


Benefits of PIAA’s Dogs Lifetime Guarantee Policy on Traceability and Re-homing for animals and business

Through the Dogs Lifetime Guarantee Policy on Traceability and Re-homing, the Pet Industry Association has raised the standards of many member pet shops that sell puppies, including Kellyville Pets, Sydney’s largest independent pet store.

Kellyville Pets’ Managing Director John Grima - a PIAA member for 25 years – says his business has benefited greatly from being a member and adopting the Dogs Lifetime Policy.

“We have benefited from being a part of a united group of businesses and being able to make legislative and standard changes for the betterment of both the pet industry and animal welfare,” says Mr Grima. “Our customers also like that we are a part of the Pet Industry Association as we comply by a higher standard than those who don’t, so ultimately it’s good for business, too.”

Like many other PIAA member pet stores, Kellyville Pets also partnered with an animal welfare organisation to help find 'furrever homes' for rescue kittens. To date, their partnership with the Animal Welfare League NSW has helped to find homes for more than 183 kittens and cats.

“We often get asked where Kellyville Pets gets its puppies from and we say we deal with PIAA or full members of the Australian Association of Pet Dog Breeders (AAPDB) registered breeders who are known to us and inspected by a vet annually. We also voluntarily provide breeder details to the RSPCA and AWL for random inspections. As a result, we are trusted by the concerned public,” says Mr Grima.

Like other PIAA member pet stores, Kellyville Pets keeps record of where every animal comes from and where every animal goes to. There's a full audit trail if the RSPCA or any other authority wish to see, he adds. 

“The PIAA’s Policy creates a level of transparency and a situation where responsible pet shops and breeders will work together along with the authorities to further increase standards and to ensure the program continues to work effectively,” he says.

PIAA acting Chief Executive Officer Bob Croucher says the Association encourages all pet stores to become a member and adopt the Dogs Lifetime Guarantee Policy on Traceability and Re-homing. Being a PIAA member is not only good for business and building strong customer relationships, but more importantly, will help to end puppy farms so that no dog endures a life of suffering.

Beware – puppy scams on the rise!

The Pet Industry Association of Australia is warning puppy scams are on the rise. And if you think you are too smart to get duped by puppy scammers, don’t be so sure.

These criminals are getting better at selling animals that don’t exist. They steal breeders’ identities and hijack pet industry association logos. They also know a lot about pet care and are prepared to answer any question you throw at them.

The Internet is filled with news stories about online puppy scams, including an ABC article about South Australian police investigating an increasing number of fake classifieds advertisements offering puppies for sale as a front for scammers.

Sadly, it’s not just in Australia – thousands of people around the world are getting scammed, including one lady in America who purchased a puppy from a breeder online and flew to another State to pick up the puppy. Upon reaching the address given to her, she was devastated to discover there was no puppy and the residents there said she wasn’t the first person to knock on their door for a puppy.

It happens, including to puppy scam victim Elizabeth (name changed for privacy reasons) from Sydney, who contacted the Pet Industry Association to share her story.  

Elizabeth’s two beloved dogs had passed away a few years ago and she felt it was time to welcome a French Bulldog into the family. Fuelled by the persistence of her three teenage boys to get one quickly, Elizabeth began searching for a registered French Bulldog breeder but could not find any available litters.

Then one of her sons came across a website for a French Bulldog breeder in Cairns and emailed an enquiry. The website had many photos of French Bulldog puppies as well as great testimonials and featured logos of the Pet Industry Association and other pet/breeding industry organisations. Elizabeth called DOGS NSW and confirmed the breeder was in fact a member.

Alarm bells ring for puppy scam

 “It all seemed legitimate, except for one thing – the price seemed too cheap, considering it also included flight transportation costs from Cairns to Sydney,” she says.

Also, every time Elizabeth rang the number on the website, she couldn’t get through, but then they would call her back after a few minutes. When she asked for current photos, they referred her to the website. Then they said they had trouble with Paypal and preferred the money to be deposited into their Westpac account.

By then, alarm bells started to ring, but because she was so busy at the time with the construction of their family home – not to mention her family’s continuous reassurance that there was nothing to worry about - she hesitantly transferred the money. Then the breeder kept rescheduling the puppy’s departure with seemingly valid excuses.

When Elizabeth finally received a receipt for an airplane ticket to confirm the puppy had been delivered to the airport in Cairns, she realised it was United Airlines, which does not fly between Cairns and Sydney. Panicked, Elizabeth called all the pet transporters in Cairns to make sure there wasn’t a poor puppy sitting alone on a tarmac somewhere.

“Everyone I called, including pet transporters and canine councils, said they heard rumours about a puppy scam, but yet, they did not put any warnings on their websites or Facebook pages, which would have stopped me from going ahead with the purchase,” she says.

Elizabeth and her family have been devastated about the incident.

“It’s left a bitter taste in my mouth and it’s a sore topic at home at the moment. We bought all these things for a puppy that never arrived,” she says. “I’m not a gullible person. I do my homework. Not only did they take information from other breeders’ website, but they also stole their testimonials. They were very good at what they did. If I could purchase a French Bulldog from a PIAA-member pet shop where I know where the puppy has come from, I would. But pet shops don’t sell French Bulldogs.”

Elizabeth is now on two puppy waiting lists with French Bulldog breeders and hopes there will be a litter in June. In the meantime, she wants to raise awareness about puppy scams.

If you have any concerns about a puppy scam or breeder, contact your state canine council authority via this website www.ankc.org.au/Contact-Us.aspx or the Pet Industry Association on 02 9659 5811.


Ethical / Registered Breeding not Puppy Farming.

The working definition of a “Puppy Farm” is “Illegal an intensive breeding facility that is operated under inadequate/ substandard conditions that fails to meet the dog’s behavioural, social and/or physiological needs”

Welcomed by Murray River Puppies and long overdue, in January 2012 Ted Bailieu announced a new legislation to crackdown on illegal puppy farms/rouge operators. He has introduced tough new penalties, massive fines for cruelty, and equipped the RSPCA with new policing and confiscation powers, enabling them to seize profits and assets of illegal puppy farms.

It is now in legislation that if you have 3 or more entire dogs in Victoria you must have a council permit known as A Domestic Business Permit and from there you are bound by the Code of Practice set out by the State Government. This is known as the Code of Practice for the Operation of Breeding and Rearing Establishments. The local council is responsible for the registration of this permit and enforcing its integrity. Under this Code of practice there are many responsibilities for the proprietor of the Breeding Establishment and often Planning Permits are needed to be obtained.

The Code of Practice for Breeding and Rearing Establishments has just been reviewed and introduced 1st April 2014. Murray River Puppies support and welcome this overhaul as it is long overdue.  Murray River Puppies was represented at a meeting with the DPI as a key stakeholder to help obtain what is right and professional when breeding our/your companion animals.

The code developed is the strictest within Australia and it is in place to assure you, your next puppy/dog is being bred with all welfare needs met.

Murray River Puppies has  Domestic Animal Business Registration, a council registration  number, and a planning permit. We  provide regular veterinary care, employ qualified staff, have an animal behaviourist available. We offer socialization, attend to our dogs physiological needs , and have an established retirement programme.  Murray River Puppies does not operate in inadequate/substandard conditions. This has been overseen and substantiated  by our Vet, Council Law Enforcement Officers,  the PIAA (Pet Industry Association of Australia), the AAPDBinc (Australian Association of Pet Dog Breeders) and Pets Australia. We currently stand as Australia's 1st Vet Audited ( Vet Approved) Dog breeding Establishment and we are an active member of the Governments 1st Recognized Pet Dog Accredited Breeders Association. AAPDBinc.

Murray River Puppies are Registered, Responsible, Professional breeders who breed happy, healthy, socialized family pets. We are passionate about our industry and work closely with our association. We encourage realistic, positive change in the industry.

Unfortunately Animal right activists groups and followers will never agree that dog breeding can be done ethically, that is their opinion and they are entitled to hold it. They are entitled to campaign against cruel practices – but they find it easier to target breeders such as us because we are visible, transparent and open about our business. "The Tall poppy syndrome".  Animal rights groups have made attempts many times and still do today to disrepute our business online, defaming us publically, sending abusive emails and threatening text’s against us and our children. This is a daily event for many dog breeders. It is mental abuse directed against us personally in a way which is both cruel and cowardly. For Murray River Puppies and our family, this has been to the extent where we  have had to resort to an indefinite AVO which was granted on the founder of an AR  group called Oscar's Law.

We agree that puppy farms/ factories/mills need to be addressed and we will continue to welcome and display positive, realistic change in the industry.

Jodie and Joe








Monet and the Melbourne Housewife
By Bob Crouche


It’s 2017 and Sheela Hancock (not her real name) is in a bit of a dilemma. Her 3 year old miniature poodle Monet (also not her real name) jumped the fence recently to meet up with her very good friend Stud (his real name) who she met last year during one of her walks. Now Monet has found herself in the family way.























Sheela, while appreciating that it was irresponsible not to have Monet de-sexed, especially after the last time this happened, is not sure what to do with the puppies. Last time she took the puppies to the local pet shop and they gave her a few dollars and they all found great homes.

This time she can’t do this. You see, she lives in Victoria and the Agriculture Minister Jaala Pulford (her real name) decided that pet shops could no longer sell puppies in that state.

So, what are Sheela’s options –

  • she could drive to NSW and sell to a pet shop there, but that's a long drive,

  • advertise the puppies on the internet or in the newspaper,

  • take them to the shelter, but they will want her to pay and then they will euthanize them if they can’t be re-homed.

  • There are also some unthinkable options but Sheela is not that sort of person.


Sheela believes that there are better ways of solving the “Puppy Mill” problem if only Jaala Pulford had bothered to consult with the Industry or even better, had a Parliamentary enquiry like they did in NSW.

Ending puppy mills in the correct manner- THIS IS YOUR CHOICE
Edwin Sayres - President of the ASPCA from 2003 to 2013

Puppy mill. Two words that evoke images of horrible living conditions and provoke strong emotions.

Unfortunately, lawmakers have been misled to equate the term with licensed, inspected breeders -- rather than the illegal, substandard operations it rightly describes. They’ve been told a ban on pet store sales would eliminate these bad actors.

Despite these good intentions, these bans are not the solution. They are an emotional overreaction to a complex problem.

I have spent the past 41 years working for the welfare of animals. As the President of ASPCA, I pushed for retail pet sale bans, but ultimately found this approach had no measurable impact on the protection of puppies. Surprisingly, it shifted the sale of puppies from a regulated environment to the underground marketplace, like Craigslist and flea markets.

I authorized a dozen raids to rescue and rehabilitate over 2,500 puppies and dogs from substandard breeding operations. Not one of those facilities was a USDA licensed breeder, and none of those puppies were headed for a pet store.

In the past, I said a multitude of negative things about commercial breeders. Then someone asked me if I had ever visited a licensed one. The honest answer was I hadn’t.

After leaving the ASPCA, I visited USDA-licensed breeders. I found high-standard kennels and well-educated breeders. I met hardworking professionals who are dedicated caretakers for their animals.

The truth is most licensed USDA breeders meet or exceed humane standards of care with state-of-the-art facilities where dogs get the best veterinary care, a healthy diet, clean and spacious kennels, compassionate attention, and plenty of exercise.

These are the breeders selling to pet stores, who put animal well-being before profit. These individuals -- not puppy mills -- are hurt by these bans.

Instead of targeting small business owners who make up a significant portion of pet retailers, we should focus on breeders themselves to ensure all of them are adhering to high standards.

Rather than a ban, states and counties are increasingly adopting legislation requiring all pet store puppies originate from USDA-licensed breeders, who are regularly inspected and comply with appropriate care standards. Such legislation employs the same sensible framework already adopted by other states, including Virginia and Connecticut.

My message has not changed. Always make adoption your first option, but the demand for puppies and dogs is now more than seven times the population of homeless dogs at risk for euthanasia, and that gap is increasing every year.

In acquiring a pet, consumers should be able to choose among several respectable sources -- including pet stores.

Without a reliable, quality supply of pets subject to regulation and sourcing transparency, prospective pet owners will be driven to unscrupulous sellers of pets who are not licensed and are not concerned about compliance with animal care standards.

The process of choosing a new family member is not one-size-fits-all. Some families require a certain breed due to temperament or characteristics, such as being hypoallergenic. Shelters have a limited selection and, often times, due to dog importation, the temperament of adult dogs is an unknown factor.

The single most effective way to ensure a lifelong bond and to prevent a pet being surrendered is to allow prospective pet owners choose how they find their ideal pet.

To serve the best interests of both pets and people, we need standards that provide the safety of animals, give consumers the choices they deserve, and support the growth of responsible businesses serving pets and their owners. Legislation ensuring pet stores only purchase pets from licensed, inspected, and responsible breeders will do that; a pet sale ban cannot.

I want to shut down and stop puppy mills as much as activists do. And I want to protect responsible, legal breeders in the process.

In recent years, state legislation to improve breeder standards has resulted in the closure of over one thousand puppy mills. Pet store sale bans have closed none.

By implementing reasoned regulations and protecting the freedom of choice, we can best protect our citizens and eliminate puppy mills.

Edwin Sayres is a senior adviser to the Pet Industry Joint Advisory Council and was the President of the ASPCA from 2003 to 2013.



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